This is an example of one of the many campaigns I’ve gotten to develop for the GVSU Office of Student Life. I managed all marketing efforts for this event — graphic design, social media, and print materials. This Creative Brief was reviewed and approved by the artists’ team prior to the launch of the campaign.

Special thanks to the student staff who helped with this project:
Braelyn McCalister – assisted with marketing project management
Abbie Wisusik – assisted with social media management
Sam Arnone – graphic design (digital and print)

Role
Marketing Lead

Organization
Grand Valley State University
Office of Student Life

Completed
March 2024