Nov. 2024-Jan. 2025
My Roles: Campaign Lead, Video Writer & Director
Presidents’ Ball is an annual formal dinner, dance, and awards ceremony hosted by the university. This year, the event was reimagined and was scheduled to take place at a different location, featuring hors d’oeuvres instead of a full dinner and a variety of student dance performances in lieu of an awards ceremony. Our objective was to promote the event, communicate event changes, and highlight the event theme: a Night at the Disco.
DESIGN & PRINT
A lot of time and effort was put into the development of this year’s designs. All designs were created by Lead Student Graphic Designer Irlanda Beltran.
PHOTO & VIDEO
We staged a disco-themed fashion photoshoot to get people excited about the theme. The photos were posted on social media and displayed during the event. We also shot a themed promotional video featuring the president of the university.
EMAIL MARKETING
A special email invite was sent to all students, and the event was promoted multiple times in the Laker Weekly Newsletter.
SOCIAL MEDIA
BEHIND THE SCENES
The videos, photos, and designs above were produced by the Grand Valley State University Promotions Office, a creative team of video, photo, graphic design, and marketing students.
Leah Erben 