As the GVSU promotions office coordinator, I am responsible for managing the Student Life Weekly newsletter. I manage the newsletter team (our digital marketing staff assistant, editorial project manager, and two writers), plan and direct photos/graphics, review and edit the newsletter, and then send it out to 9,500+ GVSU community members every week.
Above is an example of one of the many newsletter content calendars I created and managed.
Above is the July 2021 Comedy Project newsletter I wrote and designed as a digital marketing and writing intern.
Social Media Management
As the GVSU Promotions Office Coordinator (Aug. 2021-present), I’m responsible for managing GVSU Student Life social media pages. I supervise our student social media team and oversee the development of content.
Leah Erben 