CAMPAIGN: LAKERLINK, POWERED BY SUITABLE
March-August 2025
My Roles: Marketing Lead, Video Writer & Director
LakerLink is a digital platform where GVSU students can access information about all Registered Student Organizations at the university. In 2025, the university switched to a new LakerLink platform: Suitable. Through Suitable, LakerLink is now accessible through a mobile app for the very first time. Our objective was to get the word out about the new and improved LakerLink and show students how easy it is to explore student organizations through LakerLink.
AWARD WINNER: Most Creative Marketing Strategy Award in the category of Marketing and Promotion at the @suitable.co Partner Awards Ceremony
AWARD WINNER: Best Branding Award in the category of Marketing and Promotion at the @suitable.co Partner Awards Ceremony
LakerLink Design & Print Materials
This LakerLink design was created with the intention of visually communicating the fact that LakerLink is now available through a mobile app. The way in which the photos are displayed mimics the swiping feature on the app that allows students to RSVP for events. This design was displayed in assorted digital and print formats all over campus.
LakerLink Lanyards
The LakerLink lanyard (designed by Student Graphic Designer Irlanda Beltran) was given out to first-year students during orientation throughout the summer of 2025. The intention was to make sure new students knew what LakerLink was before the academic year even started so they could start browsing involvement opportunities.
Videos
The below video content was gradually shared via social media and an email newsletter from March-August 2025. All content was produced by the GVSU Promotions Office
Leah Erben 