Leah Erben

June, 2024-Nov. 2024
My Roles: Campaign Lead, Video Writer & Director

GVSU Votes! was a university-wide nonpartisan campaign to get GVSU students to vote in the 2024 Presidential Election. A variation of the GVSU Votes! campaign will continue to be launched every two years (for each election).

VISUAL RE-DESIGN

Objective: make the GVSU Votes! brand more modern and student-friendly without getting rid of the red/white/blue color palette.

Old design vs new design

All designs were created by Khoi Tran, Promotions Office Student Graphic Designer. All photos were taken by the GVSU Promotions Office Photo Team.

VIDEO
SCRIPT_ GVSU Votes! Informational 2024Download
15k views on Instagram

All videos were produced by the GVSU Promotions Office Video Team.

PHOTOGRAPHY & SOCIAL MEDIA

Objective: create updated social media content showcasing our re-worked GVSU Votes! brand and increase awareness of GVSU voting resources.

NEWSLETTER CONTENT

The Laker Weekly is a newsletter sent to all 20,000+ GVSU students containing information about campus resources and upcoming events.

BEHIND THE SCENES

The videos, photos, and designs above were produced by the Grand Valley State University Promotions Office, a creative team of video, photo, graphic design, and marketing students.